News: 2018

Campaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time…

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular…

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this…

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it…

In the last article of our ‘The Future’ series, we explore how virtual reality will not only change the way we interact, but also the way we market brands. Join us as we explore upcoming trends from virtual holidays to virtual social media…

In this weeks instalment of the Future Series, we contemplate what changes in Augmented Reality technology could mean for your business, and suggest what the future could hold for your marketing plan…

In this week’s article, we’re taking a look at smart devices and how they may impact your business’s marketing and branding practices. If you want to smarten up and figure out how to make smart devices work for you, read on to discover more…

On National Book Lovers Day, we thought it would be a pertinent time to consider the future of the written word. Could books become something of a collector’s item, with rich hipsters stubbornly clutching the last copies of their dog-eared novels? Or will everyone grip onto our paper pals a little longer: savouring the physical act of leafing through pages and taking solace from our busy digital world?

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance…

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’…

Back when MySpace was the go-to social media site and Facebook was still in its early years, many questioned if social media was a trend with staying power. Fast forward a few decades and there are billions of daily users across too many social platforms to count…

We live in a world where every brand is struggling to get its message across. But take a moment to think of the most iconic brands you know, Coca Cola, Apple and BMW for example, do you know what their value proposition is? Do you know what they stand for? It’s highly likely you said yes…