Media Relations & Publicity

Media Relations & Publicity

Whether you are looking to improve your organisation's profile, promote a product, or become an expert commentator, our experienced team can help get you into the news.

Media and Communication Consulting

Many of Cole Lawson's consultants are qualified journalists with years of experience. We excel at identifying story angles that will interest the media, while also helping our clients get their messages out.

Managing Director Margaret Lawson and Senior Consultant Sue Monk have worked as journalists in Australia and internationally. This experience provides clients with a more efficient offering when developing angles and material for journalists, resulting in an excellent strike-rate for media coverage.

Account managers Bo Daly and Rhiannon Smith have developed excellent professional relationships with journalists in all media outlets, and are often sought to provide stories and spokespeople.

Senior Consultant Sue Monk has led large scale media campaigns across multiple channels for government agencies, large corporate organisations and entrepreneurial ventures.

Cole Lawson can provide expert media training to help prepare your spokespeople for media interviews and we also develop internal procedures and guidelines to help you manage and optimise your media interactions.

In a crisis situation that sees you in the media for the wrong reasons, Cole Lawson will help you reclaim control of the situation and achieve the best possible outcome.

We offer:

Media insights, strategies and plans
Media release writing and distribution
Media enquiry handling and response
Media relationship building
Media training
Publicity-driven research
Social media crisis response plans.

Communication Strategy, Media, Social Media & Marketing

Ad hoc activities don’t make the most of your public and media relations investment.

To ensure you achieve your communication and marketing objectives, an integrated and well thought out strategy is required. Your public relations and marketing communications strategy shouldn’t be developed in isolation, but instead firmly linked to your business goals and corporate vision.

Ideally, your public relations, social media and marketing communications strategy will reach across the entire organisation and encompass every interaction you have with your stakeholders – both internal and external. Through this ‘filter’, your brand will be more fully developed and better aligned with your values. This results in real benefits and directly impacts your bottom line.

About the company

Cole Lawson Communications is a full service public relations, media and marketing communication agency. Cole Lawson's consulting team has award-winning expertise and experience working across many industry sectors, including:

Margaret Lawson
Managing Director

Margaret Lawson has more than 15 years' PR experience in media relations and corporate communications across the private, public and university sectors.

She has led teams responsible for complex communication projects including acquisitions and mergers, and played a management role in the $1.2 billion sale of Ergon Energy Retail in 2007. Prior to the sale, Margaret was responsible for Ergon Energy’s national retail communications team.

Margaret has a long-standing passion for aerospace and aviation, and applied this to lead the media and publicity for the launch of Australia's FedSat satellite in 2002 in Japan. At Cole Lawson, she established the firm's aviation practice, which offers organisations in the aviation, aerospace and transport industries specialised counsel with media relations, marketing, crisis management and corporate communications. In 2011, Margaret completed a Master of Science and Technology (Aviation) degree at the University of New South Wales.

Margaret has also held media relations and marketing communication positions with the Queensland University of Technology and worked as a political adviser. She is the creator of the successful Expert Guide media web site and, as a consultant, has worked with prominent national and global clients in transportation, energy, engineering, healthcare, publishing, property and civil liberties.

As a journalist, Margaret has worked on newspapers in Australia and the United States, and has written for publications including The Courier-Mail, The Charlotte Observer, Australasian Science and Australian Journalism Review.

Margaret’s qualifications include a Bachelor of Business (Communication) and a Graduate Diploma of Arts (Journalism). She is a member of the Public Relations Institute of Australia, and has received eight commendations from the PRIA for crisis communication, nonprofit communications, and public affairs campaigns. Margaret is also a Fellow of the Australian Institute of Management.

Key skills: