customer

In this week’s article, we’re taking a look at smart devices and how they may impact your business’s marketing and branding practices. If you want to smarten up and figure out how to make smart devices work for you, read on to discover more…

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance…

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’…

If you’re finding it hard to get people to sign up for your service or buy your product, just imagine how hard it is to convince people to get pricked by a needle and drained of (some of) their blood. And convincing them to do it once isn’t enough – you have to convince them to keep coming back…

We see it all too often: loud, repetitive and information-packed advertising that essentially attempts to bully you into buying a product or service. The final result is ads that not only put your teeth on edge, but more importantly, simply don’t work…

Prestige marketing is linked to the idea of prestige pricing, which relies on simple consumer psychology. Studies show that customers assume when a product comes at a high price, it is higher quality than cheaper alternatives: think Birkin bags and BMWs…

We’ve all heard the classic customer service adage: the customer is always right. But if only attracting and keeping customers was that simple! In today’s world, customer experience (CX) has become a complex system of data, websites, social media, five-star reviews, engagement levels and much more…