After 12 months of working hard to build member support for bcu’s proposed $6 billion merger with P&N Bank, Cole Lawson is proud that 87% of credit union members who voted said yes.
This was one of the biggest credit union mergers of 2019, and involved Cole Lawson leading the development of stakeholder research and strategy, media relations, and creative direction and execution of collateral and advertising campaigns.
Thanks to this successful project, bcu and its merger partner P&N have now formed one of Australia’s largest member-owned banking institutions, with 150,000 members in New South Wales, Queensland and Western Australia coming together on 1 November, 2019.
Cole Lawson group managing director Margaret Lawson said the project was one of the biggest and most important in the company’s history.
“With increasing competition and consolidation in the credit union sector, this merger was critical to the future of bcu and the sustainability of member-owned banking in bcu’s heartland regions of central and northern New South Wales,” she said.
“The campaign was a standout example of a fully integrated PR, advertising, digital, social, and grassroots community program, executed with precision and achieving all campaign objectives.
“After more than a year working with bcu as its public relations partner, it was an honour to be selected to help take our client to the next level on the national stage.
“We are exceptionally proud of the result we achieved and thankful for the opportunity to work with the talented bcu and P&N Bank teams.”