News

Business advisory firm Archer Gowland Redshaw has featured public relations expert Margaret Lawson in the July edition of the company’s Building Your Business podcast. Margaret discusses with AGR’s Executive Chairman Ian Walker and host Chris Lewis the critical considerations for business owners in building a reputation management strategy. Listen to the podcast here and download […]

Platinum award-winning communications and branding agency Cole Lawson has appointed Kyra Washington from Haystac and Kirstin Payne from News Corp to senior leadership positions.

Communications agency Cole Lawson is celebrating after winning four awards, including three top national nods, at the Public Relations Institute of Australia’s (PRIA) prestigious Golden Target Awards last Thursday (12/11/20).

Digital, marketing and branding group Ruby6 merged with PR agency Cole Lawson on March 2, creating one of Brisbane’s largest, mid-sized integrated agencies.

Cole Lawson Managing Director Margaret Lawson has been recognised for two decades of excellence in public relations with a fellowship of the Public Relations Institute of Australia (PRIA).

Cole Lawson supports Dancing CEOs

Cole Lawson’s “Make a Farmer’s Christmas Special” campaign for rural charity Aussie Helpers exceeded all expectations.

While most of us were opening presents and enjoying family time over the holidays, the marine pilots at the Port of Brisbane were hard at work, keeping our waterways safe and Queensland’s economy ticking.

After 12 months of working hard to build member support for bcu’s proposed $6 billion merger with P&N Bank, Cole Lawson is proud that 87% of credit union members who voted said yes.

Announcing the 2018 Cole Lawson scholarship winner…

A few weeks ago, we saw Scoot Airlines hit the headlines when an unruly passenger started attacking other passengers on-board a flight. Although situations like this are not an airline’s fault, what they do next is pivotal to preventing their reputation from being tarnished…

We’re very excited to announce that the Public Relations Institute of Australia (PRIA) selected Cole Lawson as the state and national winner for the Golden Target awards, in the Community Relations category…

The Banking Royal Commission has thrown the reputations of Australia’s big banks into the spotlight. With the reputations of these organisations and their high-profile executives on the line, today we’re asking: how can they use best-practice crisis communications to weather the storm? Let’s take a look at the first of four tips to deal with a widely-publicised corporate crisis: using a spokesperson effectively…

With a backlog of emails from truth-seeking journalists, missed calls from worried investors and flood of angry social media posts, banks embroiled in the Royal Commission are undeniably facing a crisis. Today, in part two of our series of articles on the Banking Royal Commission, we discuss why a crisis communication plan is so important in this kind of situation…

January is also known as International Creativity Month. This month doesn’t just mark the beginning of a new year, but also the chance to rethink old ideas and explore new solutions…

Campaign strategies are some of the most brilliant documents you will come across. However, the best ones must have two key elements – first, an action plan for implementing the strategy; and second, flexibility to update the strategy over time…

As tempting as it may be to market your product or service to every person in every demographic, this strategy might do more harm than good. You risk over-generalising your advertising, so that it applies broadly to everyone, but doesn’t strongly appeal to any group in particular…

When you first launched your brand, was the aim to make lots of money? Or was something else driving your decisions? Although a focus on profits is central to brand survival, the reason for the creation of new products and services is usually far deeper than this…

When Everett Rogers, a professor of communication studies, wrote about the diffusion of innovations, he identified an important part of launching a new product or service: early adopters. These are the group of consumers who start using a service or product from the moment it becomes available and are willing to give large amounts of feedback on it…

In the last article of our ‘The Future’ series, we explore how virtual reality will not only change the way we interact, but also the way we market brands. Join us as we explore upcoming trends from virtual holidays to virtual social media…

In this weeks instalment of the Future Series, we contemplate what changes in Augmented Reality technology could mean for your business, and suggest what the future could hold for your marketing plan…

In this week’s article, we’re taking a look at smart devices and how they may impact your business’s marketing and branding practices. If you want to smarten up and figure out how to make smart devices work for you, read on to discover more…

On National Book Lovers Day, we thought it would be a pertinent time to consider the future of the written word. Could books become something of a collector’s item, with rich hipsters stubbornly clutching the last copies of their dog-eared novels? Or will everyone grip onto our paper pals a little longer: savouring the physical act of leafing through pages and taking solace from our busy digital world?

Curious about what the future has in store for your business? Welcome to ‘The Future Series’, which endeavours to predict what may be in store for your brand’s reputation and marketing in years to come. We all know how quickly new technologies come along and can leave us scrambling to catch up – so let’s dive straight in to make sure you’re prepared in advance…

In a world where the media regularly outs companies for their troublesome exploits, the game of brand survival has changed. Businesses that try to rip customers off risk being slammed across multiple social and traditional media platforms. In order to strengthen brand identity and prevent reputational ruin, a new phenomenon has emerged: the ‘thank-you economy’…

Back when MySpace was the go-to social media site and Facebook was still in its early years, many questioned if social media was a trend with staying power. Fast forward a few decades and there are billions of daily users across too many social platforms to count…

We live in a world where every brand is struggling to get its message across. But take a moment to think of the most iconic brands you know, Coca Cola, Apple and BMW for example, do you know what their value proposition is? Do you know what they stand for? It’s highly likely you said yes…

The effect of a hyper-vigilant traditional media, and an engaged public who can live stream at the touch of a button, will continue to ring alarm bells for public relations professionals in 2018.

Cole Lawson’s client Puma Energy took home the award for ‘Best annual report’ at the prestigious 2017 Corporate and Financial Awards in London

“There is only one thing in life worse than being talked about, and that is not being talked about” – Oscar Wilde

Have you considered how your in-house communication team could collaborate with an agency to maximise your communications budget and generate amazing results? Read on to find out why you should be considering this partnership.

The launch of Facebook’s latest features has sparked engagement among professional and personal users alike. As a public relations practitioner, these new social media features almost always provide positive opportunities for our clients.

Amelia Edwards discusses life as an intern at Cole Lawson Communications and debunks some common assumptions about internships.

As the dust settles on the QANTAS Dubai debacle, the reported stories of 480 stranded passengers arriving late into Sydney have left the airline with important questions to answer.

Such as, how did the airline manage to take an inconvenient, yet manageable situation, and turn it into a frustrating mess that dominated headlines throughout the new year’s news cycle?

It has become increasingly necessary for PR practitioners to demonstrate the value and success of their efforts. But how do you measure the results of an effective campaign? Successful PR campaigns come down to careful planning and setting clear objectives from the outset.

Leaving the familiar walls of university and embarking on your journey in the ‘real world’ as a young professional is exciting, but it can be daunting. To help you navigate this new environment and beat those first-day nerves, we have compiled a list of five things young professionals should know when starting out in public relations.

Once upon a time, not so very long ago, email did not exist. Now, it is one of the most commonly used vehicles of communication. With the advent of the computer and the internet, came the ability to send and receive messages at the click of a button. However, recent research suggests that people need to reconsider just how often they press that button.

In the online world of real world, instant engagement, many businesses become exasperated when social media doesn’t yield immediate results. The web opens up a wonderful world of up-to-date news and information, endless ideas, and boundless opportunities for customer connection. Get your followers to stop scrolling and start interacting with our own quick tip guide for engagement in the social media sphere!

It’s been more than a decade since the social networking site LinkedIn was launched, connecting professionals and organisations with each other on a digital platform filled with potential for networking and business opportunities. Our Consultant and digital media buff Christie Patten explains why organisations need to be taking more notice of LinkedIn and how they can get the most out of it as a communication tool.

Working with journalists can be an easy, enjoyable experience when done right, but a total disaster for you and your business if done incorrectly. Cole Lawson Senior Consultant and former News Ltd journalist Nathan Scholz shares his tips for maximising the journalist-PR relationship.

Choosing the right spokesperson is essential if your company is looking to build a positive profile in the media. Knowing who to choose and why is not easy, so Cole Lawson breaks it down and provides some tips for choosing the perfect spokesperson.

Content marketing is the new buzz word for communicators and marketers. Content is consumed more quickly, more frequently and by more people than ever before. But the statistics are in and Cole Lawson takes a closer look at how valuable content marketing is compared to public relations.

By now, most of us are on social media networks like Facebook, LinkedIn, Twitter and Instagram – possibly all of the above. But where are the boundaries when it comes to employers using this information to determine if you’re right for a position in their company?

A strong brand should be supported by clever, emotive imagery that captures its essence. Capturing the right image for a corporate brand can be tricky, but Cole Lawson recently worked with a world-renowned fashion photographer and discovered some tricks of the trade to share.

We all love these stories: frustrated consumer takes on corporate giant in a witty and creative way. However, if you are the company involved, funny consumer protests can represent a public relations and reputational nightmare.

An innovative employee share scheme and a growing, global portfolio of corporate and industrial clients has seen Cole Lawson Communications named Queensland’s PR Consultancy of the Year.

Cole Lawson Senior Account Executive Patrick MacDonald was today named the winner of the 2012 Ian Robertson Award for emerging public relations professionals by the industry’s peak body.

Third year UQ Bachelor of Communication (Public Relations) student Tanita McPherson has been named the 2012 Cole Lawson Communications Scholarship recipient, describing the opportunity in her acceptance speech as “the public relations equivalent of Willy Wonka’s Golden Ticket”.

QUT PR student (and new Cole Lawson employee) Tali Scott prepared a video internship blog. To view the video click read more.

Cole Lawson managed the national media launch of the new “Injex” product this week – a needle-free anaesthetic for dentists. Our team pitched the Injex story to a wide range of media and achieved significant national coverage.

High-achieving UQ student Hannah Lucas has been announced as the 2011 winner of the prestigious Cole Lawson Award.

The Cole Lawson team is working hard this week to help Volunteering Qld with the media launch of a project that will help householders and businesses better prepare ourselves for emergencies.

When torrential weather hit Queensland earlier this year many organisations were over whelmed with enquiries from the media and the community. In such times of crisis, a regular flow of information is essential. People want to know what’s going on and have access to regular updates at all times.

The team at Cole Lawson is delighted to announce that Qantas A380 Captain Richard de Crespigny will give one of his first public addresses since the QF32 emergency landing in Singapore at an event we are organising for the Australian Association of Aviation and Aerospace Industries (AAAAI).

By Siena Perry, Senior Consultant, in Laos

ERM Power has been awarded an “Oscar” by the Australian Financial Review for the clearest prospectus of 2010-2011.

Cole Lawson’s PR team worked wiith the client and their advisors to help deliver the prospectus…

The Queensland flood disaster just goes to show that authenticity and information are an absolute PR winner when it comes to political crisis communication.

There is an interesting phenomenon with the media that occurs when an organisation has suffered a crisis.

It’s the PR equivalent of “it doesn’t just rain – it pours”.

Cole Lawson Communications has taken out the PRIA’s Queensland Award for Excellence for its public affairs campaign for the United Motorcycle Council of Queensland.

Cole Lawson was proud to be the official publicity partner for the celebration of Australia’s Centenary of Powered Flight on July 16, 2010. We worked with the organising committee to promote the event.